Doug Cheek fondly remembers fishing with his father George, a tradition he was happy to carry on with his son Alex. He began fishing specifically for Striper (also known as Rockfish, but whose proper name is Striped Bass) around the turn of the century. Then, while he was still working, it was just a hobby. Upon the sale of his Ford dealership in 2018 and subsequent retirement, and seeing a need within the community, Doug decided to start a second business as a Fishing Guide.