Daniel Monday, from Slamdot, addressed the Union County Business & Professional Association on the topic of “Building Your Brand” at the regular September meeting last month. Monday related that the most important aspects of branding a business is reflecting your mission and core values to the target audience. A business needs to choose a strong brand including a logo with color tones that reflect the core values. Repetition and consistency are also key to building the brand.

Running a small business requires entrepreneurs to wear many hats. Marketing is just one of them. To celebrate the can-do spirit of the small business owner, June is Entrepreneurs Do It Yourself Marketing Month.

When entrepreneurs think about marketing, we often get stuck on what to say…and for that reason, we never start. I believe that’s because we don’t have a clear picture of who we’re talking to.

For the first day of June, let’s start DIY Marketing Month by focusing on the most important person in your business organization: your customer.