Running a small business requires entrepreneurs to wear many hats. Marketing is just one of them. To celebrate the can-do spirit of the small business owner, June is Entrepreneurs Do It Yourself Marketing Month.

When entrepreneurs think about marketing, we often get stuck on what to say…and for that reason, we never start. I believe that’s because we don’t have a clear picture of who we’re talking to.

For the first day of June, let’s start DIY Marketing Month by focusing on the most important person in your business organization: your customer.